In Asia, as in the U.S. and Europe, millennials are emerging as the new darlings of marketers, manufacturers and retailers who see them carrying the economy in the coming decades.
But as Asian economies enter into a maturity phase, the region's young adults born between 1980 and 2000 seem to be more cautious about spending and investing than their predecessors.
A survey of individual investors published in late February by Manulife Asset Management, a Canadian asset manager, shows millennials do not spend much on things other than daily necessities, clothes and affordable entertainment. They keep 40% of their assets as cash or savings.
Asian Pacific Post